Meg Sharma, owner of the well-known Christchurch café Barefoot Eatery, is a purpose-driven entrepreneur whose work has always centred on community wellbeing and women’s empowerment. She began her business journey with a clear and personal mission — to support her daughter as a single parent, create meaningful employment pathways for women, and provide the community with healthy, organic, plant-based food options.
Meg’s professional background in Forensics and Psychology, combined with her hands-on experience in social services, gave her a unique perspective on the real-world safety challenges many women face. Through her work, she witnessed firsthand the gaps in safe and reliable transportation, particularly during late hours and vulnerable situations. These experiences became the catalyst for something bigger.
Recognising the need for a transport service built on trust, empathy, and genuine care, Meg founded Pink Taxi — not simply as a taxi company, but as a purpose-led movement. Her vision was to create a platform where women could travel with confidence while also opening new, flexible earning opportunities for female drivers.
Today, Pink Taxi stands as a reflection of Meg’s commitment to safer communities across New Zealand. The platform combines professional service standards with a strong social mission: empowering women, supporting families, and delivering dependable transport when it matters most.
Pink Taxi is designed to provide safer, more comfortable, and more dependable transportation — especially for women and members of the LGBTQ+ community across New Zealand. Our service is built on respect, inclusivity, and safety so that every rider can travel with confidence, day or night.
Pink Taxi includes a built-in emergency support feature designed to provide immediate assistance if a rider feels unsafe.
If a rider feels uncomfortable or senses a potential risk during or after a ride, they can activate the SOS alert within the app.
Pink Taxi is committed to creating a travel environment where women and LGBTQ+ riders feel respected, supported, and secure. Every driver is verified, and our platform promotes a culture of inclusivity, ensuring all passengers are treated with dignity and care throughout their journey.
Many of our rides are provided by professional female drivers who are trained to prioritise rider safety and comfort. Drivers receive training in:
This preparation helps drivers respond calmly and responsibly in unexpected situations while ensuring that passengers feel safe and supported during their ride.



